Paid media — New York

Paid media run by people who own the number.

Senior media buyers on every account, with AI doing the monitoring, modelling and creative testing underneath. Google and Microsoft for the demand that exists. Meta, LinkedIn and TikTok for the demand we create.

Get a free account auditSee client wins

One team across every platform your budget touches

Efficiency

31%↓

average wasted spend removed in the first 90 days

Return

4.6x↑

blended ROAS across managed Search and Social accounts

Speed

14 days

from kickoff to a rebuilt account and clean measurement

Inside the account

Every decision, visible.

AI surfaces the signal around the clock. Your strategist decides what to act on and signs off before anything touches spend. You see both halves — the flag and the call.

Account overview

Paid Search + Paid Social · Last 30 days

Managed by your strategist

Ad spend

$0

on pace

Blended ROAS

0.0x

+18%

Conversions

0

+23%

Cost per acq.

$0

−21%

Spend by channel

ROAS

Google AdsSearch$18.4K5.2x
Meta AdsSocial$14.8K4.4x
Microsoft AdsSearch$6.2K4.1x
LinkedIn AdsSocial$5.4K3.6x
TikTok AdsSocial$3.4K3.9x

Conversions

Last 14 days

This week's optimisations

AI flagged

Budget pacing 34% behind

Reallocated to top 3 ad sets

Strategist approved · +$2.1K rev.

AI flagged

Ad fatigue on lead ad set

Rotated in 3 new creative angles

Strategist approved · CTR +0.9pt

AI flagged

38% audience overlap

Merged competing audiences

Strategist approved · −$1.6K waste

AI flagged

Negative keyword gaps

Added 23 exact-match negatives

Strategist approved · −$180/day

Two pillars. One blended target.

Search captures demand. Social creates it. Judged separately they flatter each other and hide the leak between them — so we run them together and hold both to the same number.

PILLAR 01

Paid Search

Google Ads · Microsoft Ads

Capturing demand that already exists. Someone is typing the problem you solve into a search bar right now — the job is to be there, be relevant, and not overpay for the privilege.

  • Search, Shopping, Performance Max and Demand Gen
  • Weekly query mining and negative-keyword sculpting
  • Bid strategy testing against profit, not platform ROAS
  • Landing page and offer testing tied to each ad group

PILLAR 02

Paid Social

Meta · LinkedIn · TikTok

Creating demand that does not exist yet. Nobody is searching for a brand they have never heard of — social is where you earn that first impression and make the later search inevitable.

  • Creative testing velocity as the primary growth lever
  • Audience architecture built to avoid internal overlap
  • Full-funnel sequencing from cold reach to retargeting
  • UGC and static variants shipped from our creator network

THE MODEL

AI does not run your account. Your strategist does.

Handing a budget to an autonomous agent optimises for whatever it can measure this week — which is rarely the thing your business is actually trying to grow. We use AI where machines genuinely beat people: watching everything, all the time, without getting bored. The judgment stays human.

Your strategist owns

  • Strategy, channel mix and budget allocation
  • Creative direction and messaging angles
  • Offer, landing page and funnel decisions
  • Brand judgment on what should never ship

AI handles

  • 24/7 performance monitoring and anomaly alerts
  • Wasted-spend detection across terms and placements
  • Bid and budget scenario modelling
  • First-draft creative variants and ad copy at volume

THE FREE AUDIT

Six places your budget is leaking right now.

In most accounts we audit, a meaningful share of monthly spend is buying nothing. It is rarely one dramatic failure — it is six small ones compounding quietly while the headline ROAS still looks fine.

  • Irrelevant search terms

    Broad match quietly buying queries that will never convert. Found by query mining, fixed with exact negatives.

  • Low quality-score keywords

    Paying a relevance tax on every click. Usually a message-match problem between keyword, ad and landing page.

  • Audience overlap

    Your own ad sets bidding against each other in the same auction. You pay the premium; nobody wins it.

  • Budget-capped winners

    The campaigns actually returning money throttled at a daily cap set months ago and never revisited.

  • Junk placements

    Display and Audience Network inventory burning impressions on sites no buyer of yours has ever visited.

  • Double-counted conversions

    A tag firing twice, inflating reported performance and quietly training the algorithm on bad data.

HAIC audit

What you get back

Your free account audit

Every leak found, priced and prioritised

PDF

Audit, rebuild, scale, report.

01 — Audit

We go through your accounts line by line — structure, tracking accuracy, wasted spend, creative fatigue, competitive position. You get the findings whether or not you hire us.

02 — Rebuild

Fix measurement first, because every decision after it depends on clean data. Then restructure campaigns around how you actually make money, not how the account grew by accident.

03 — Scale

A permanent testing loop across creative, audiences, bidding and landing pages. Winners get budget, losers get cut, and the reasoning is written down every week.

04 — Report

Live dashboard plus a weekly written note in plain English. What changed, what it did to the number, what happens next. No 40-slide decks nobody reads.

“The cheapest performance win available to most brands is simply to stop paying for the clicks that were never going to convert.”

— HAIC

Plans

Built around your goals, not a rate card.

Every engagement starts with a free visibility audit. We'll tell you exactly where your biggest gap is — Google, AI search, or local — then scope a plan around it. Get in touch for a tailored proposal.

Most Popular

SEO + GEO: The Growth Retainer

For teams serious about compounding organic growth

Advanced SEO and AI search optimisation working together. Built for businesses that want to win across Google and AI-powered search platforms at the same time.

What your team gets

  • Advanced SEO & AI search optimisation
  • Competitive analysis & insights
  • Bi-weekly strategy consultations
  • 24-hour priority support
  • Custom AI prompt engineering
  • Advanced analytics dashboard
  • Content strategy & creation
  • Technical SEO audits
Get in touch
Full Service

Enterprise

Scoped end-to-end around your market and goals

For businesses that want the full picture. Everything in the Growth Retainer, plus a dedicated strategist, accelerated execution, and a programme built around displacing your competitors, not just improving on them.

Everything in Growth, plus

  • Dedicated SEO strategist
  • Weekly strategy sessions
  • 2-hour priority support response
  • Custom AI model training
  • Real-time performance monitoring
  • Competitor displacement strategy
  • Multi-market optimisation
  • Bespoke reporting dashboard
Get in touch

Standalone

GMB Management

For local teams that need to own the map pack

Your Google Business Profile is often the first thing a local buyer sees. We make sure it's working as hard as it should: optimised, active, and converting.

What your team gets

  • Full GBP audit & optimisation
  • Weekly posts (offers, updates, events)
  • Review management & response strategy
  • Local citation building & cleanup
  • Category and attribute optimisation
  • Q&A management
  • Photo and content refresh
  • Monthly performance report

Used by local Toronto businesses to dominate neighbourhood search and Google Maps without running a single ad.

Get in touch

Standalone

Content for AI Search

For teams that want citations, not just clicks

Long-form content researched and written to perform in both Google and AI search. Not generic blog content. Structured, authoritative pieces built to earn citations and rank.

What your team gets

  • Long-form articles every month
  • Keyword and topic research
  • Optimised for Google, ChatGPT & Perplexity
  • EEAT signals built into every piece
  • FAQ and schema markup included
  • Internal linking strategy
  • Topical authority mapping
  • Performance tracking per article

The fastest way to start showing up in AI-generated answers. Content that earns citations, not just clicks.

Get in touch

Not sure which is right for you?

The answer usually comes down to one question: where is your biggest visibility gap right now? Invisible on Google, not showing up in ChatGPT or Perplexity, or struggling to convert local search traffic? Book a free audit and we'll tell you exactly what you need.

Book a free visibility audit

Paid Ads FAQ

What brands ask before handing over a budget.

Can't find what you're looking for? Talk to our team.

Trusted by teams at:

Santoba TailorsKingpin AIWellnestSaltZenU'linenGreen Peaks RoofingHidden HealthMawaheb

Trusted by teams winning AI search

Real words from partners who chose HAIC to grow visibility across Google, ChatGPT, Gemini, and AI Overviews.

GreenPeaks Roofing

I've had a great experience working with this team—communication is clear, timelines are respected, and they actually execute instead of overpromising. They've been proactive with recommendations, quick with updates, and they explain things in a way which makes decisions easy. A strong partner if you want real progress.

LS
Lewis SuttonVice President, GreenPeaks Roofing
Kingpin AI

HAIC are genuinely great collaborators. They're proactive, transparent, and always on the ball—quick to execute and even quicker to jump on any questions we have. It really feels like an extension of our own team rather than an outside agency. Couldn't recommend them enough.

YM
Ysabella ManlangitMarketing Manager, Kingpin AI
Wellnest

HAIC's approach is different to what I've experienced with many SEO agencies—it's more about quality backlinks and content rather than high volume, and the results are coming in, so it's working. I also like how HAIC tracks AI search results and works on enhancing ranking there, which is where the future is at.

SB
Salam BustaniMarketing Manager, Wellnest
Case study

How Saltzen doubled search visibility in 60 days.

126% more clicks. 182% more impressions. 71% jump in booking conversions. Two months of work.

Read case study
Saltzen storefront

Book a call and get a free visibility audit

Discuss the nature of your business and what your core objectives are, following that we will dive into the methodology used to improve your business visibility. You will also get a free audit, no strings attached.