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Case Study

Santoba Tailors

A well-known local tailor with strong offline presence but zero digital traction.

Services

Local SEO
Google My Business Optimization
Local Citations
Content Strategy
Keyword Targeting

Industry

Fashion
Retail
Professional Services
Tailoring

Location

GCC Region
Santoba Tailors

Overview

Santoba Tailors is a well-established tailoring business operating across the GCC region with a strong reputation built through years of exceptional craftsmanship and word-of-mouth referrals. Despite their strong offline presence and loyal customer base, they had zero digital traction and were essentially invisible to potential customers searching online for tailoring services. In an increasingly digital marketplace where customers first search online before making purchasing decisions, Santoba Tailors found themselves at a significant disadvantage. Within weeks of implementing a targeted local SEO strategy, they experienced a dramatic transformation in their digital visibility and began receiving a steady stream of qualified inbound leads.

The Challenge

There were multiple challenges; the market was being flooded with competition that were far more aggressive with online spend, they had an underutilized 'Google my business' profile, lack of local directory citations & no content targeting their core consumer profile.

Our Solution

HAIC achieved results conducting in-depth audience research, setting new and improved keyword targets and applying a data-driven strategy implementing basics from the ground up to achieve fantastic results.

The Results

Measurable impact and business growth

+350%

Organic Traffic

Dramatic increase in qualified organic visitors searching for tailoring services

+257%

Leads

Significant boost in inbound leads and customer inquiries

Dominant

Local Visibility

Established strong presence in local search results and directories

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