Eyelit Technologies
Learn how we helped Eyelit Technologies, a software solution designed for manufacturing optimization based in North America & the UK establish a stronger brand presence in the B2B space.
Services
Industry
Location
Overview
Eyelit Technologies, a global leader in manufacturing optimization solutions, recognized the untapped potential of digital marketing in the B2B space. With offices in Toronto, London, and New Jersey, Eyelit offers an agile, lean, and user-friendly platform that enhances manufacturing execution, supply chain coordination, asset utilization, and quality management. Despite their innovative product, Eyelit faced challenges in brand visibility and lead generation in a competitive market.
The Challenge
Seeking to break the misconception that robust digital strategies were exclusive to D2C businesses, Eyelit partnered with us to revolutionize their approach to brand building and lead generation. Their goal was clear: significantly enhance brand presence, expand social media reach, and implement a comprehensive e-CRM strategy to drive meaningful engagement in the B2B sector.
Our Solution
Our collaboration with Eyelit Technologies focused on developing tailored content and implementing a multi-faceted digital strategy. We created industry-specific campaigns targeting manufacturing executives, implemented advanced e-CRM workflows to nurture leads, and developed a comprehensive paid media strategy across search and social platforms. Our approach emphasized thought leadership and showcasing Eyelit's innovative platform capabilities.
The Results
Measurable impact and business growth
Brand Reach Growth
Significant expansion in brand visibility
Social Media Following
Major increase in social media presence
Email Marketing
Improved email marketing effectiveness
Ready for Similar Results?
Let's discuss how we can help you achieve measurable growth and dominate your market through strategic digital marketing.
